Why Content Marketing: the Future is Now for Your Small Business Why content marketing services, Times are changing. Marketing has evolved. What was true yesterday no longer applies? This is why I know the following statement to be true: “Blogging, within the next 10 years, will be the pillar of any business and individual brand” Over the next few years, as consumers embrace web technology even further, and as they are more and more adept at judging a business by its website, they will soon look for a company’s, or an individual’s, blog. Yes, just as a website is a consumer must today, a company blog will be a consumer must tomorrow. While some would agree, but there are sadly still some that may feel like blogging is a silly rambling of words that holds little weight when it comes down to the successes and failures of a business. The full picture of content marketing in customer and business context with tons of resources to make you and your audiences succeed. Content marketing services is an umbrella term covering a set of strategies, techniques, and tactics to fulfill business and customer goals by using the most relevant content to serve, attract, convert, retain and engage customers in a trustworthy and valuable way. It is used across the customer journey and customer life cycle but doesn’t start nor end with the customer in a strict sense. Internal customers are crucial in an integrated approach as well. Content marketing further serves several business functions in a consistent, integrated and continuous way. It looks at the customer from a connected and customer-centric perspective and takes into account the content requirements of anyone serving and engaging prospects and customers. You’re far more likely to achieve success with content marketing if you have a documented content marketing strategy.
Research from the Content Marketing Institute and Marketing Profs indicates content marketers with a documented strategy are:
- Much more likely to consider themselves effective at content marketing
- Far less challenged with the many aspects of content marketing
- Able to justify why a higher percentage of the marketing budget should be spent on content marketing.
At the risk of stating the obvious, you’re not going to achieve your content marketing goals unless you’ve established what they are. Practical content marketing goals tend to focus on ways to increase sales, reduce marketing costs, and support business growth initiatives. Consider documenting one or more of the following goals as a starting point for your strategy:
- Improve brand awareness
- Increase engagement
- Generate more website traffic
- Expand the email list
- Increase marketing ROI
- Achieve higher customer retention, loyalty, and referrals Ultimately, you’ll want to define and gather specific metrics to gauge the progress you’re making toward achieving your content marketing goals.